MISSION: The Wellesley Square Initiative is a collective effort by the Board of Selectmen and the Planning Board to ensure the continued vibrancy and long-term vitality of Wellesley Square, its tenants, and its property owners for the benefit and enjoyment of the Town, its residents, and visitors. As with many areas of the country, the Town of Wellesley has not been immune to the impacts of the current economic downturn, serving as the impetus for our renewed attention to Wellesley Square. Grounded in the findings of previous studies the Wellesley Square Initiative intends to take a measured, collaborative approach to pursuing current problems, identifying solutions, and taking actions that are beneficial to the Square and its stakeholders- merchants, property owners, residents, and the Town.